Marcellus Neel // Amazon Ads // Events and Physical Activations

AMAZON ADS // EVENTS AND PHYSICAL ACTIVATIONS

Creative Director

Strategy
Environmental Design
Art Direction

Digital Design
Motion Design

From the Museum of Modern Advertisers and evenings at Lincoln Center to fourty-thousand square feet plus activations in Cannes, Amazon Ads showed up with unique and compelling site and event specific efforts while retaining our core brand direction and aesthetic. Activations were coordinations between multiple agencies and creatives, operating on distinctive timelines.

From one-night presentations at Lincoln Center to week-long activations in Cannes, Amazon Ads shows up with unique and compelling site and event specific efforts while retaining the core Ads' brand direction and aesthetic. Each activation is a coordination between multiple agencies and creatives, operating on distinctive timelines.

AMAZON PORT AT CANNES LIONS

The branded 43,000 sq. ft. space hosted events, cafes, interactive displays, lounges, and property activations for agency guests—with instantaneous social messaging amplifying the experience.

Graphic and Environmental Design
Salt Productions

Social Media
Code & Theory

Web Design
Kino Zhou

THE MUSEUM OF MODERN ADVERTISERS

A global brand activation that transformed the everyday challenges of modern advertising into monumental sculptures, celebrating the people and hard work behind every campaign.

Graphic and Environmental Design
Anomaly

David vs. 2024
Aa media planner in the midst of a Goliath annual planning call, balancing reach and frequency metrics as delicately as the phone pressed against his clavicle.

The Last Run-Through
A team of marketers makes the final tweaks to a pitch deck. Attendees are invited to step up on a platform and complete the statue by posing with the “collaborators” for a photo.

Dinner of Champions
In this late-night media agency tableau, inspiration strikes under the not-so-dim glow of overhead office lights. Two colleagues, fueled by caffeine and carbohydrates, continue to chew over media flighting times, despite the present time ticking well past working hours.

Dante's Entanglement
A marketing manager embarks on an epic journey to project his team's media plan through an entangled labyrinth of remotes, dongles and technological torment. All nine physical attendees, and the 23 dialing in remotely, bear witness to a climactic moment of modern digital triumph, as Dante's desperate plea "Can you see my screen now?" is finally met with a "Yep."

UNBOXED