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STONE & BEAM // STRATEGY, BRAND, AND PHOTOGRAPHY

Creative Director

Branding
Photo Art Direction
Identity

Art Direction
Design

Combining customers’ desire for modern, clean living spaces with the functional realities of everyday family life (developed by combing through focus group and user study feedback), Stone & Beam defied expectations of a private brand. Taking design cues and inspiration from heritage, rustic, and traditional home furnishings and decor–while retaining a dash of approachable minimalism (open, bright), the brand embraced a cozy modernity.

Project Management
Jesse Jordan

Additional Photo Art Direction
McKayla Falecki

Design
Sean Bucknam, Mckayla Falecki

Photography and Production
Alderman Studios

01StoneandBeam—Header
02StoneandBeam—Life
03StoneandBeam—Values
05StoneandBeam—BC
06StoneandBeam—Built
07StoneandBeam—BuiltTwo
08StoneandBeam—Safe
09StoneandBeam—Easy
10StoneandBeam—Major
11StoneandBeam—Chair
12StoneandBeam—Lamps
13StoneandBeam—Shop
14StoneandBeam—Looking
15StoneandBeam—Rugs
16StoneandBeam—Language
17StoneandBeam—Sincere
18StoneandBeam—Casual
19StoneandBeam—Inspiring
20StoneandBeam—Story
21StoneandBeam—Example
22StoneandBeam—DesignSystem
stoneandbeam_logos_1
stoneandbeam_logos_2
23StoneandBeam—Slab
24StoneandBeam—Averta
25StoneandBeam—Antique
27StoneandBeam—Sage
26StoneandBeam—Charcoal
28StoneandBeam—Proportion
29StoneandBeam—Styletolast
30StoneandBeam—Life
31StoneandBeam—SB
32StoneandBeam—Lifecircle
33StoneandBeam—Pattern1
34StoneandBeam—Pattern2
35StoneandBeam—Pattern3
36StoneandBeam—Boxguide
37StoneandBeam—Candle
38StoneandBeam—Tag
39StoneandBeam—Woodbrand
40StoneandBeam—Boxes
41StoneandBeam—Tissue
42StoneandBeam—Bag
43StoneandBeam—Photography
44StoneandBeam—Materials
45StoneandBeam—Interior
46StoneandBeam—Props
47StoneandBeam—Styling
48StoneandBeam—Lighting
49StoneandBeam—Treatment
51StoneandBeam—Chair
52StoneandBeam—MomDaughter
53StoneandBeam—Chair
54StoneandBeam—Rug
55StoneandBeam—Sofa
56StoneandBeam—SofaBeachy

PROJECTS

© 2024 MARCELLUS NEEL
All rights reserved.