EDDIE BAUER // ENVIRONMENTAL DESIGN
Special Projects Art Director
Concept
Wayfinding
Digital Design
Environmental Design
How do you refresh a retail experience when lease and budget obligations prevent architectural changes? Transformative merchandising methods and a retooled customer journey via wayfinding, lighting, and "stages" created an environment that encouraged lingering interaction. Introducing multi-planed merchandising and focal zones created intimate moments within the store, enticing customers to explore (rather than seeing the entire store and selection from the lease line). Once strategy was developed, the store environment was refreshed with a modern mercantile aesthetic of heritage-based, scalable materials.
Environmental Design
Dan Gallagher
Visual Merchandising
Jeff Hodge
Additional Design
Alli Sims
BEFORE
Eddie Bauer's Seattle University Village flagship, pre-refresh.
PARIS SUNDAY
Designed for the style-obsessed, Paris Sunday delivers versatile looks from workday-ready outfits to chic dinner ensembles. We love to experiment, so you won't find the same pieces season after season, bringing you fresh fashion finds that can mix with closet favorities,
COMP RESEARCH
Research of apparel environments–both independent and mass, as well as tradeshows–for next gen merchandising, display, and experiential best practices.
PARIS SUNDAY
Designed for the style-obsessed, Paris Sunday delivers versatile looks from workday-ready outfits to chic dinner ensembles. We love to experiment, so you won't find the same pieces season after season, bringing you fresh fashion finds that can mix with closet favorities,
STRATEGY
Converting a shopping journey that previously presented the customer a view to the back wall without stepping in from the lease-line, the updated environment features focal zones and pods for discovery as well as site-line interrupting banners that encouraged room-like exploration.
PARIS SUNDAY
Designed for the style-obsessed, Paris Sunday delivers versatile looks from workday-ready outfits to chic dinner ensembles. We love to experiment, so you won't find the same pieces season after season, bringing you fresh fashion finds that can mix with closet favorities,
FOCAL ZONES / Before and After
CUSTOMER JOURNEY / Before and After
STORE SIGHTLINES / Before and After
BANNER DESIGN
A mix of archival-inspired graphics and campaign photography were screened directly onto heavy-stock twill.
PARIS SUNDAY
Designed for the style-obsessed, Paris Sunday delivers versatile looks from workday-ready outfits to chic dinner ensembles. We love to experiment, so you won't find the same pieces season after season, bringing you fresh fashion finds that can mix with closet favorities,
RESULTS
The improved customer experience delivered +22% comp (vs. +2% for overall retail) and forecast +29% productivity on annual basis.
PARIS SUNDAY
Designed for the style-obsessed, Paris Sunday delivers versatile looks from workday-ready outfits to chic dinner ensembles. We love to experiment, so you won't find the same pieces season after season, bringing you fresh fashion finds that can mix with closet favorities,
PROJECTS
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