AMAZON HOME // COASTAL VIBES
Creative Director
Photo Art Direction
Art Direction
Design
Digital Design
Merchandising
Celebrating the warmth and leisure of the season, this campaign–shot over 6 days, based on merchandised and sketched set-ups–pairs an ocean palette with furnishings in natural materials/style (light woods, wicker, sisal, etc.). Loose, undone, and casual, the vibe is boho layering meets a surf palette when chambray, shibori, and melamine contrast with rattan, macramé, and woven rugs. Nothing is perfectly arranged, all left-as is—the result of a long, laid-back summer ’s accumulation of leisurely days and nightly cookouts. Graphically, the campaign landing page echoes a summer’s scrapbook with multiply overlays supported by sand and material background textures–held together with faded indigo paint dabs.
Photography
Greg Montijo, Mike Nelson
Styling
Kim Ficaro
Additional Photo Art Direction
Christine Wingate
Production
Antoinette Douglas-Hall, County Fair Productions
PROJECTS
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