YEARLING HEIGHTS // BRAND AND PRODUCT
Archivist
Strategy
Branding
Image Creation
Graphic Design
Product
Film
Grounded in character yet aspirational and unmistakably current, Yearling Heights is a town imagined through the storytelling of image creation, prose, and graphic design. As a world, the unique sense of place creates an enduring platform for product, community and commerce—in total, a lifestyle brand (currently on view via Instagram).
THE WORLD
Captured moments establish the visual language of Yearling Heights—places, characters and culture. Together, they build the lore and establish the visual language of a brand with a world of its own.
THE WORLD
Captured moments establish the visual language of Yearling Heights—places, characters and culture. Together, they build the lore and establish the visual language of a brand with a world of its own.
THE STORIES
Imagery, film, music, graphic treatments and prose come together as a living feed from Yearling Heights. Each post adds another layer to the town, its characters and the stories unfolding within it.
THE STORIES
Imagery, film, music, graphic treatments and prose come together as a living feed from Yearling Heights. Each post adds another layer to the town, its characters and the stories unfolding within it.
THE COLLECTION
Apparel becomes a physical extension of Yearling Heights, woven into portraits, scenes and details from the town.
THE COLLECTION
Apparel becomes a physical extension of Yearling Heights, woven into portraits, scenes and details from the town.
THE DISPATCH
Yearling Heights' official newsletter, an assembly of thoughtful essays, local pictorials, provoking artwork, resident spotlights, seasonal happenings, and editorial imagery building the town's ongoing lore.
THE DISPATCH
Yearling Heights' official newsletter, an assembly of thoughtful essays, local pictorials, provoking artwork, resident spotlights, seasonal happenings, and editorial imagery building the town's ongoing lore.
PROJECTS
© 2026 MARCELLUS NEEL
All rights reserved.