AMAZON FASHION // CAMPAIGNS
Creative Director
Identity Design
Strategy
Concept
Photo Art Direction
Art Direction
Design
When you're known as "the everything store", how do you curate content for select customers, while being inclusive for all customers? Trends, streaming competition shows, and family collections are just a few of the campaigns developed to appeal to specialized customer segments.
On-Figure Photography
Nicholas Maggio, Victor Marchelier, William Lords, Arno Frugier
Off-Figure Photography
Greg Montijo, Mike Nelson, Amazon CVG Studio
Styling
Claire Jameson, Zoe Glassner
Production
County Fair Productions
Photo Art Direction
Suzy Weber, Tracee Alvord, Donovan Nguyen
Design
Allie Rosenzweig, Kailey Strachan
Copy
Francesca Castagnoli
SPRING // TREND
A capsule highlighting fashion-forward deep cuts from the site—the ones that make your friends ask, "that's from Amazon?".
PARIS SUNDAY
Designed for the style-obsessed, Paris Sunday delivers versatile looks from workday-ready outfits to chic dinner ensembles. We love to experiment, so you won't find the same pieces season after season, bringing you fresh fashion finds that can mix with closet favorities,
SPRING // FAMILY
A campaign that invited customers—whether in coastal urban areas or heartland small towns—to celebrate that first warm day of the year, with morning at a classic diner, visits to local shops, lunch at the taco stand, and gatherings around the home.
PARIS SUNDAY
Designed for the style-obsessed, Paris Sunday delivers versatile looks from workday-ready outfits to chic dinner ensembles. We love to experiment, so you won't find the same pieces season after season, bringing you fresh fashion finds that can mix with closet favorities,
Animation
Animation
Instagram Story / Behind The Scenes
MAKING THE CUT
The design competition featured on Prime Video; winning looks were live on site the day of each episode’s release (each look sold out within 16 hours).
PARIS SUNDAY
Designed for the style-obsessed, Paris Sunday delivers versatile looks from workday-ready outfits to chic dinner ensembles. We love to experiment, so you won't find the same pieces season after season, bringing you fresh fashion finds that can mix with closet favorities,
THE GRAPHIC T-SHIRT SHOP
From the most iconic bands to the cheekiest Disney characters, the graphic t-shirt shop features the world's widest, most epic selection of tees, tanks, and hoodies.
PARIS SUNDAY
Designed for the style-obsessed, Paris Sunday delivers versatile looks from workday-ready outfits to chic dinner ensembles. We love to experiment, so you won't find the same pieces season after season, bringing you fresh fashion finds that can mix with closet favorities,
PROJECTS
© 2024 MARCELLUS NEEL
All rights reserved.