AMAZON ADS // REBRAND
Creative Director
Strategy
Branding
Design Systems
Photo Art Direction
Art Direction
Digital Design
Motion Design
Sonic Branding
6 months. It took only 6 months to change Amazon Advertising to Amazon Ads, re-position messaging, craft a new identity, introduce a full color palette, new custom photography, arrange sonic branding, create new animations, icons, illustration, video, layouts, guides, website, emails, and more...and then catapult the brand onto some of the industry's biggest stages like Cannes Lions Festival of Creativity and NewFronts.
6 months. It took only 6 months to change Amazon Advertising to Amazon Ads, re-position messaging, craft a new identity, introduce a full color palette, new custom photography, arrange sonic branding, create new animations, icons, illustration, video, layouts, guides, website, emails, and more...and then catapult the brand onto some of the industry's biggest stages like Cannes Lions Festival of Creativity and NewFronts.
Photography
JUCO Photo (Julia Johnson, Cody Cloud)
Art Direction
Chenta Yu, Erik Jarlsson, Dan Nosonowitz
Photo Art Direction
Gina Moyer, Dan Nosonowitz
Styling
Michelle Tomaszewski
Design
Chenta Yu, Erik Jarlsson, Dan Nosonowitz, Katie Grantier, Gina Moyer,
Experiental Design
Peter Steiner
Copywriting
Sam Eisen
BEFORE
Crafted at a time when the extent of marketing for Amazon Advertising was primarily sales decks, with some display ads and testimonials, the previous creative direction lacked scale and inspiration. Further, the palette was not built to integrate Amazon brands (Twitch, IMDbTV, Alexa, Prime Video, Whole Foods, etc.) or third party intellectual properties.
Crafted at a time when the extent of marketing for Amazon Advertising was primarily sales decks, with some display ads and testimonials, the previous creative direction lacked scale and inspiration. Further, the palette was not built to integrate Amazon brands (Twitch, IMDbTV, Alexa, Prime Video, Whole Foods, etc.) or third party intellectual properties.
The previous creative direction was crafted at a time when the extent of marketing for Amazon Advertising was primarily sales decks, with some display ads and testimonials. As a result, the palette was not built to scale or to integrate Amazon brands (Twitch, IMDbTV, Alexa, Prime Video, Whole Foods, etc.) and third party intellectual properties, and imagery was not ownable.
AFTER
Created after pouring through internal documentation, holding marketing and A20M stakeholder interviews, examining Amazon brand and sub-brand guidelines, and conducting a marketing and design competitive analysis, the new Amazon Ads direction was elevated, innovative and authentic; and adaptable for the many channels of Amazon Advertising.
Created after pouring through internal documentation, holding marketing and A20M stakeholder interviews, examining Amazon brand and sub-brand guidelines, and conducting a marketing and design competitive analysis, the new Amazon Ads direction was elevated, innovative and authentic; and adaptable for the many channels of Amazon Advertising.
Created after pouring through internal documentation, holding marketing and A20M stakeholder interviews, examining Amazon brand and sub-brand guidelines, and conducting a marketing and design competitive analysis, the new Amazon Ads direction was elevated, innovative and authentic; and adaptable for the many channels of Amazon Advertising.
PROJECTS
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