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LINSUGOLD // THE SCHOOL PROJECT

Creative Director

Strategy
Product Development
Photo Art Direction

Art Direction
Graphic Design

Inspired by details of early American sportswear and academia and defined by quality, premium knitwear; The School Project's vintage-inspired reverse weave crewneck—stocked at Usonian Goods and Maiden Shop (both in Toyko) as well as Independence in Chicago—was rooted in washed school color palettes mixed with the graphic and typography design of earlier eras, artfully balanced with a modern fit and sensibility. A collaboration with David Andrew Mitchell, of Linsugold.

Inspired by details of early American sportswear and academia and defined by quality, premium knitwear; The School Project's vintage-inspired reverse weave crewneck—stocked at Usonian Goods and Maiden Shop (both in Toyko) as well as Independence in Chicago—was rooted in washed school color palettes mixed with the graphic and typography design of earlier eras, artfully balanced with a modern fit and sensibility. A collaboration with David Andrew Mitchell, of Linsugold.

Inspired by details of early American sportswear and academia and defined by quality, premium knitwear; The School Project's vintage-inspired reverse weave crewneck—stocked at Usonian Goods and Maiden Shop (both in Toyko) as well as Independence in Chicago—was rooted in washed school color palettes mixed with the graphic and typography design of earlier eras, artfully balanced with a modern fit and sensibility. A collaboration with David Andrew Mitchell, of Linsugold.

Inspired by details of early American sportswear and academia and defined by quality, premium knitwear; The School Project's vintage-inspired reverse weave crewneck—stocked at Usonian Goods and Maiden Shop (both in Toyko) as well as Independence in Chicago—was rooted in washed school color palettes mixed with the graphic and typography design of earlier eras, artfully balanced with a modern fit and sensibility. A collaboration with David Andrew Mitchell, of Linsugold.

Inspired by details of early American sportswear and academia and defined by quality, premium knitwear; The School Project's vintage-inspired reverse weave crewneck—stocked at Usonian Goods and Maiden Shop (both in Toyko) as well as Independence in Chicago—was rooted in washed school color palettes mixed with the graphic and typography design of earlier eras, artfully balanced with a modern fit and sensibility. A collaboration with David Andrew Mitchell, of Linsugold.

Photography
Mckayla Falecki

Styling
David Andrew Mitchell

Glam
Neomi Pantic for Iscariot Skins  

Production
Kevin Delahunty for Straub Collective

studioshots

PRODUCT

We carefully selected colors, weight, and construction details that reflected 1940-1960's techniques and authentic details. Developed in Canada from 20 oz. heavyweight 100% cotton, with reverse weave construction for increased durability. 

LIFESTYLE, DETAIL, AND GRAPHIC INSPIRATION EXAMPLES

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Stencil style chest graphic; double-layered "V" sweat guard; thick-lay hem, cuff, and collar; premuim double-layered side panels; and true-to-size athletic fit.

TSP - KNIT 01

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Red_neck

Double-layered "V" sweat guard

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Thick-lay hem, cuff, and collar

Red_under

Preimuim double-layered side panels

MARKETING

Shot on location and in studio, resulting in posters, social media posts, a mini-yearbook and assets for the website.

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PROJECTS

© 2024 MARCELLUS NEEL
All rights reserved.