Marcellus Neel // Amazon Ads // Campaigns

AMAZON ADS // CAMPAIGNS

Creative Director

Strategy
Photo Art Direction
Copywriting

Art Direction
Digital Design
Motion Design

ALL THAT, FOR THIS?

Advertising is a labor of love, with time, effort, and passion put into the creation of every ad campaign–yet some media choices unintentionally render ads invisible to the intended audience. This campaign positioned Amazon Ads as the solution to resolve common media pain points. While our hero film communicated the main creative idea, shorter format films and other digital assets highlighted additional points of distinction.

Director
Jara Moravec and Ian Pons Jewell

Director of Photography
Mauro Chiarello

Creative Direction for Anomaly NYC
Dan Shapiro, Diego Fonseca

Styling
Carolina Galiana

Production
Shirley O'Connor for Prodco

Production Design
Laia Ateca

OOH Digital Signage, Oculus, World Trade Center, New York

ADS THAT WORK AS HARD AS YOU DO

With over 60% of Amazon sales coming from independent sellers, the "Ads that Work as Hard as You Do" global campaign is all about honoring small business owners and entrepreneurs. In addition to two 30-second spots, the campaign also introduced an innovative approach to banner ads (wherein two different placements, as the customer and business owner, "interact" with each other).

Director
Terry Hall

Cinematography
Rob Hardy

Photography
Julia Johnson

Art Direction for Code & Theory
Dan Nosonowitz, Gina Moyer

Writing and Copy
Sam Eisen

Styling
Kasia Lewińska, Sara Milczarek

Production for Code & Theory
Hyatt Choate

Glam
Gosia Sulima

Production Design
Mark Connell

Production
Robert Leonard for Radioaktive

Post Production
Psyop

UNIVERSE OF AUDIENCES

Amazon is legendary for being customer-obsessed; and with gaming, sports, movies, tv shows, music, and podcasts Amazon offers advertisers the opportunity to connect with those engaged customers on a global scale, connecting via a diversity of streaming, broadcast, and audio opportunities.

Director
Femke Huurdeman

Director of Photography
Justin Brown

Creative Direction for Wieden + Kennedy Portland
Pierre Jouffray, Derek Szynal

Creatives
Ellie Jones, Nadia Ahmad

Styling
Ahida Agirre

Production
Alicia Richards for MJZ

Production Design
Eliska Ourednickova, Tomáš Homolka

PROJECTS

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