HILLFLINT // BRAND, CAMPAIGNS AND PRODUCT
Creative Director
Concept
Branding
Photo Art Direction
Product Design
Merchandising
Production
With collegiate and professionally licensed premium warddrobe staples, Hillflint is positioned at the crux of casual and upscale, of licensed and tailored. Crafted customer profiles, strategy, positioning, and values for the brand, in addition to type, identity, graphic, and environmental design guidelines.
Photography
Emily Maye, Jestoni Gabuyo
Styling
Rosie Bowker, Sara Zoe
HMU
Rachael Ghorbani
BRAND
Crafted customer profiles, strategy, positioning, and values for the brand–in addition to type, identity, graphic, and environmental design (tradeshow on in-store display) material standards.
PRODUCT
Designed graphic apparel–including selecting appliqué and thread fabrics, plastisol and ink techniques (as well as developing detail photography system).
PENNANT SWEATER
intarsia
SCHOOL SWEATSHIRT
chenille over chain stitch
VARSITY SWEATER
intarsia
COLORBLOCK SWEATSHIRT
flock print
SATURDAY SWEATSHIRT
flock print
HANGTAGS, LABELS, APPLIQUÉ
cotton, paperstock, appliqué
PHOTOGRAPHY
Multi-season campaign captured in the gymnasium and halls of the Chicago Athletic Hotel; the parks and cafes of Carroll Gardens, Brooklyn; and the quads and halls of Fordham University.
GIFT BOX
Red and white paperboard heavy stock 2-color sweater boxes featuring twill tape tab–for an unboxing worthy of generational product.
PRESS
Feature article on Racked (now The Goods by Vox).
ADDITIONAL CONCEPTS
PROJECTS
© 2024 MARCELLUS NEEL
All rights reserved.