Pioneering a quick-development model now followed by DTC start-ups and brand management groups, Amazon Fashion launched 43 lines in the program's debut year (since updated and supplemented). That "Amazon speed" development required a team and production plan built to launch distinct, demographic-focused apparel brands. Coordinated, art directed, designed and approved naming, brand story and background, identities, labels, hangtags, on-product marketing, packaging, style guides, select stills and on-figure photography, and digital on-site launch suites. 

Pioneering a quick-development model now followed by DTCs and brand management groups, Amazon Fashion launched 43 brands in the program's debut year (since updated and supplemented). That "Amazon speed" development required a team and production plan built to launch distinct, demographic-focused apparel brands. Coordinated, art directed, designed and approved naming, brand story and background, identities, labels, hangtags, on-product marketing, packaging, style guides, select stills and on-figure photography, and digital on-site launch suites. 

GOODTHREADS

GOODTHREADS