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AMAZON HOME  //  FARMHOUSE

Creative Director

Photo Art Direction
Art Direction

Digital Design
Merchandising

Developing a unique editorial voice was an essential part of Amazon Home’s growth, to not only acknowledge a burgeoning trend, but to own it with a singular voice–and to present merchandise with a distinct direction, offering the customer a particular vision. Thus, this fall campaign was not focused on the well-traveled modern farmhouse, but rather a true, genuinely worn, heritage-infused actual farmhouse. Location, photography, and layout all reflected the same sense of comfort and calm.

Photography
Greg Montijo, Mike Nelson

Styling
Kendra Smoot

Photo Art Direction
Katie Shafer

Production
Antoinette Douglas-Hall, County Fair Productions

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PROJECTS

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All rights reserved.